Economic times like this call for innovation. It's time to find new ways to reach your customer base. These days the usual marketing can only get you so far, and it should be complemented with a strong digital communications strategy that's centered on SMS (Short Message Service).
Email alone is OLD and clearly not effective anymore. It's time to start building a mobile database so you can text your audience with important news, alerts, coupons and promotions. Integrate your marketing campaigns and on-air promotions with interactive content, mobile text polls (like American Idol), contests and sweepstakes.
It's crucial to keep your audience connected at all times. Build customer loyalty programs to target mobile VIPs and offer incentives to quickly generate mobile signups so you can begin texting them right away.
With nearly 300 million subscribers in the US today and a rapidly growing North American messaging market, mobile is here to stay. Consumers are demanding a more personal, richer mobile expierence now more then ever. As text messaging has become the most popular, fastest way to reach people, the potential of mobile is clear.
As a media outlet, we are constantly trying to find new and unique ways to help our advertisers reach their marketing goals. PoconoText's new All-In-One Messaging service will allow you to communicate with your customers through mobile texting, IM, and email.
Mobile Marketing allows advertisers to speak directly to their target consumers in a way that no other medium can. It's immediate and has a much stronger impact than any other advertising medium. With Mobile Keyword technology you can quickly build a database of your clients, which will enable you to send them special offers, discounts, etc.
Bottom line, All-In-One Messaging will allow you to immediately communicate with your customers. Since statistics indicate that there is an over 90% "Read Rate" your message is guaranteed to reach your customers and will generate a response rate many times higher then any current medium. Mobile messaging has been dubbed the "Certified Mail of Digital Communications".
Mobile coupons are always with the consumer and never left at home.
Mobile coupons are able to reach the consumer when he/she is most likely to buy; a sandwich shop, for instance, should send its coupons just prior to lunch time.
Mobile coupons are viral in nature; users will forward them to friends and family. This is bonus coverage that you are not paying for.
Mobile coupons appeal to young adults and teens that have been shown to be significantly less likely to use printed coupons.
Mobile coupons are part of a green business; no trees have been destroyed to create a mobile coupon.
In today's tough economy, consumers are looking for ways to stretch a dollar. Therefore, it's no surprise that demand for coupons and coupon use is increasing.
Over 90% of texts from SMS messaging campaigns are read by recipients, generating average response rates of 15-30% or more. Take that, traditional media.
The unrivalled reach and effectiveness of messaging will make the medium the most powerful channel for all brands and businesses communicating with their customers. That's because all of their customers will have at least one mobile phone. By the end of 2010, the International Telecommunication Union estimates that there will be more than 5 billion mobile phone users globally, and every single mobile phone will have the capability to send and receive text messages. The implications are obvious: mobile messaging is the most powerful way to communicate your message to your clients.
If you are looking to optimize your marketing effortsby using mobile messaging to keep in touch with your customers, then let PoconoText help you get started today!